Having a genuine passion, creativity and some strategy behind your content are some of the many factors in order to get your foot in the game. Here are some of my top pointers for getting into it and how to know you're ready!
1. You're done the research and you have endless topic/content ideas
Ideas should be flowing and you should know what kinds of topics you want to cover. Fashion, beauty, lifestyle, wellness, food, travel, tech, music, etc. There are so many categories to fill! Think of it as you are sharing something you're interested in and want to find other like-minded people who also like these things. Follow other creators and see their take on a specific niche of content. Save/bookmark their posts to use as inspiration for your own content and know how to make your own content unique/stand out fro what's already being done.
2. You're ready to put in the work
This means you're signing up to be consistent and stick to schedule. Create a calendar with slotted times for planning content, shooting content, and editing. These things can take a long time to complete, especially in the beginning. Have a posting schedule so that you are fully aware of your deadlines. Write captions and do hashtag research ahead of time so that everything is ready when you go to post. Content creation can easily be a full-time job, so be sure to manage your time accordingly so that you can fit it in around your regular day-to-day. I love to map out my content week-by-week in detail, and have ideas penciled in throughout the month. This helps me stay ultra organized and always know what's coming up next so that I don't fall behind.
3. You have the right attitude and a genuine passion for creating
You're not just in it for the free products and money! You understand that creating organic content is just as important in your monetization journey and it's the core of your branding. No one wants to follow someone who only posts ads every single day. In the beginning, you will need to produce 100% organic content in order to start building your audience and portfolio.
How to become a content creator:
This is my very brief step-by-step overview of becoming a content creator.
Get ready to WORK!
How to start working with brands and getting collaborations as a new content creator:
It's so much fun being able to collaborate with your favourite brands and create content for them on social media. Keep a list of your dream brands you'd like to work with and never stop working towards your dream partnerships with them!
In order to land your first brand collab or gifted PR packages, it can be easier than you think! No matter how small your account it, make sure you have your email address in your bio in case a brand wishes to reach out to you. They should be able to easily copy and paste it from your bio. This is important!
It's usually a good idea to start reaching out to brands when you have your first 50-100 posts and 500-1,000 followers. You can pitch them asking for the opportunity to receive gifted item(s) in exchange for post(s) on your page. Anything you're comfortable with!
Once you have enough gifted collabs under your belt, you can create your media kit. This is a PDF that outlines select social media account analytics and brands you've worked with before. It's something you can insert to pitch emails so that agencies and brands can see proof of what you have to offer them. This also will help you get more paid collaborations. Start asking to get paid as soon as you feel like you have a good handle on your content quality, consistency and you know you have an audience that engages with what you post.
If you have any specific questions, feel free to reach out to me on Instagram! I'm always open to chatting over DMs. :)
Thanks for reading today!
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