7 Tips: Starting a New Marketing / Social Media Job From Home

I started a new job at the end of January this year (2021) and was super excited to get started in this role! It's a social media focused role, and I have been enjoying it very much over the last month+ now. 

The company I work for is a finance software company, and coming from a fashion/beauty background, I've been learning a lot about the industry! Before I started this new job, I knew that I wanted to go into the role as prepared as possible and be well organized with my own work-back schedule and plans, as well as questions for my new team members. I wanted to hit the ground running!

Starting a new job can be a little overwhelming, and it's definitely weird doing it all from home. Since I went through the experience and ended up feeling really good about it, I wanted to offer some of my tips and what helped me to be prepared for my new remote social media job. 

Here are 7 things I would highly suggest before you start:

1. Research Your New Company 

You probably did research during the interview process already, but before your start date, a little more research never hurts! Look to see who their competitors are and what they’re up to, what they’ve been doing with their marketing and social media efforts, what their customers are saying, etc. Read over their entire website; about page, services/products, links, blog (if they have one), etc. 

The more you know about the company, the better you can prepare for your role!

2. Do a Brief Audit On Their Current Social Media Accounts

Take notes on the types of things they are posting on social media, but also look at their actual profiles. The about section / bio, the cover images, highlight section, video thumbnails, etc. Do you have ideas on how to improve the presentation of these profiles? Can you select benchmarks and implement ideas from other accounts and/or their competitors that you could suggest?

3. Familiarize Yourself With Their Brand Voice 

Read through their social media posts and website. Get a feel for how they word things, what type of tone they use and even the emojis they tend to use! Make notes of these things and imagine yourself writing things for them in this tone and vibe.

4. Brainstorm Content 

Make a shortlist of some preliminary ideas you have for content. What content trends have you been seeing lately and how can you incorporate it into the branding? What goals did they express in the interview process and how can your ideas help reach those goals?

5. Visualize Execution

Think of how you're going to execute these ideas. Do you need to create graphics? Video? Is there extensive editing and/or copywriting involved? Do you need to conduct research? What programs will you use to get these tasks done? How long will these processes take? What will your overall strategy include? 

6. Bring New Ideas To The Table 

The world of social media is always changing and it's important to stay up to date on trends and new platforms. It's good to have some things in mind to bring to the table that could be new perspectives. For example, the new app Clubhouse is a social media platform with growing popularity, and more brands are starting to utilize it. Could this be something the company could make use of if they aren't already? What else do you think they should be looking into? 

7. Create A List Of Questions For Your First Day 

Definitely come with a list of questions, or have an idea of what kind of things you want to learn during your first day / week. Example: where can I access your brand assets, what are logins for xyz accounts, do we have information I can review regarding our target market, etc.

These are all things I did before starting my new job and it helped me get very organized and ready to dive into my work right away.

What have you done to prepare for new jobs? I want to hear your advice in the comments, too!

Thanks for reading today

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